There’s plenty to get excited about when you’re headed to a film festival, and there are plenty of ways to ensure you’ve checked every box on the Festival Marketing Musts checklist in this article. Covering these bases is the best way to get local audiences interested in your film and keep them in the loop for its future success, too.

If your press release isn’t getting the traction you’d expect, it could be that it just sucks and is costing you the attention you deserve. Below are the top five mistakes a bad press release makes. And, more importantly, how to fix them.